[MM]: When did wellness become a luxury?


Hello Reader,

Hi there Fit Travel Tribe!

For today's Monday Momentum, let's talk about luxury and physical health.

(Bear with me through my first example as the additional ones might feel much more relatable -- I promise!!)

Q: How often do you get a massage? (Especially if you're someone who is relatively active)
Q: Do you see it as a luxury or a necessity?

I’ve been thinking about this a lot lately—how some things that feel like basic upkeep for one person can seem like an indulgence to another. I hope this doesn’t come across as snobby, but for me, regular sports therapy massages feel like a necessity. Not in a treat yourself kind of way, but in a keep my body functioning so I can keep doing what I love way.

Granted, it’s much cheaper to get a massage in Sofia than back in New Jersey. Here, I'm paying 100 leva (about $55) for a 60 minute massage (including tip!).

Back home? That same massage would easily be double or triple the price. (The cheapest I ever found was at my university, I paid the student price since I was a fitness instructor, and it was $45 for 45 minutes. And that's HELLA cheap for Central Jersey).

But it got me thinking...

🌟 What else do we prioritize in a way that others might consider a luxury? 🌟

 

Perhaps you prioritize:

  • A gym membership
  • Organic groceries
  • High-quality running shoes
  • Spending extra on flights to get better sleep and more convenient departure times
  • How about some therapy sessions!
  • Or even carving out time to cook nourishing meals

These all support our well-being, and they all come at a cost—money, time, or both.
So we ask ourselves: Is it worth it?

We know the value of quality food, good sleep, and movement. But we live in a world where productivity is king, hustle culture makes rest feel lazy, and self-care can feel like an afterthought.

So, what’s something you prioritize that others might see as a luxury?
And more importantly—does it actually make sense to call it a luxury?

If "luxury" means extravagance, and "extra" means too much, are we really giving ourselves too much?
Or are we finally giving ourselves just enough?

Would love to hear your thoughts. Hit reply and let me know!


🌟Notes from the Fit Travel Trail

Честита Баба Марта - meaning "Happy Baba Marta" 🇧🇬

Early March has been full of holiday celebrations here in Bulgaria! Let's start in chronological order and cover just the first THREE days!

  • March 1st - Happy Baba Marta: A Bulgarian tradition celebrating the arrival of spring, where people exchange martenitsi (red and white bracelets) for health and prosperity. Learn more about this grumpy grandma.
  • March 2nd - Day of Forgiveness: A day in Bulgaria, part of Orthodox Christian tradition, where people seek and grant forgiveness to cleanse their hearts (occurs 40 days before Lent.)
  • March 3rd - Liberation Day: Bulgaria’s national holiday marking its liberation from Ottoman rule in 1878, celebrated with ceremonies and patriotic events.

Just 5 minutes from where I live, I could hear epic music playing. There was a cool light show across from the Presidency in celebration of March 3rd!

Day of Forgiveness bonfire in a village just beyond the city center of Sofia. On the left, there was a circle of people dancing traditional Bulgarian dances.

I have a new fitness workout program. My day or cardio includes sprints and runs. I think the treadmill is wayyy too awkward for sprints so I'll just have to find a spot outside for this day.

I dyed my hair (it's a very dark purple)

I'm crafting an audio walking tour of Sofia on the app called Voicemap. I'm done with scripting! Now time to add photos to each location and start some test runs.

Had a fantastic Bodypump class on the holiday Monday (allegedly it was "the hardest ever." Celebrated with tiramisu afterwards (Cheers!/наздраве!)

🔷 🔷 🔷 🔷 🔷 🔷

I always aim to give you content rooted in my personal life and experiences—because, as an over-thinker and connector, I love sharing my musings.

Speaking of which... I desperately needed a massage. Between teaching fitness 3 times a week and my own 5 weekly workouts, my body was overdue for some TLC. My glutes were tight, and after some awkward treadmill sprints, my left IT band was straight-up aching—even just sitting!

Almost two years ago, I started treating massages like an oil change for my body—keeping things smooth and preventing breakdowns. Strength training? That’s my retirement fund—invest now, reap the benefits later.

After a post-massage reset (and a very sleepy 24 hours), I feel reborn—loose, mobile, and way less sore. So, in the next two weeks, do something that hits the reset button for your body. You deserve it!

Next time you'll hear from me, I'll be in the most "famous" hot air balloon location in the world....CAPPADOCIA! 🎈🎈

Fun Fact

I researched "hot air balloon capital of the world" assuming it would have been Cappadocia, but instead it's Albuquerque New Mexico. HA! They apparently have the world's largest hot air balloon festival, attracting 500+ balloons and hundreds of thousands of visitors every year.

Lastly, I also created this code and link in case you're interested. I'll keep it at the bottom of the newsletters moving forward.


🎉Featured Expedition

Not one, but TWO new blog posts are up on my website! 🤩🤩
One post is actually written by a guest blogger (see further down). This is very exciting since it's the first guest post on my site!

Let's talk about a breathtaking natural phenomenon that often gets overshadowed by the evening’s main attraction—the northern lights (see what I did there?).

☀️ ☀️ ☀️ ☀️ ☀️

THE MIDNIGHT SUN occurs in the summertime waaaaay up north above the Arctic Circle causing 24/7 daylight!

It is honestly just....W-O-W!!!

I've seen both the Aurora Borealis as well as the Midnight Sun. Personally, the Midnight Sun might be my favorite perhaps in part because it is a GUARANTEE. The Northern Lights you need to "catch" and you might miss them or they might be a little disappointing if they're not that bright.

The Midnight Sun is energizing and allows you to experience even more your destination has to offer simply because you have light throughout the entire day. Plus, when the sun normally would "set," you're blessed with the golden hour sunset rays for hours and hours.

Check out the blog post HERE to learn more about what causes the Midnight Sun, how long it occurs in the summer, and WHERE to go to experience it? (Okay, you already know Norway is a fantastic option!)

Coming up later this month, you'll hear more about how I experienced the Midnight Sun and, actually, the origin of my company's name: Heidi Runs Abroad

(Hint: It's like a half marathon, but twice as long)


💎Travel Gems


🔎Fitness and Wellness Finds


✈️💪Where Travel and Fitness Converge

Let's talk travel + running...

What's a "runcation?"

Simply put, it's a running vacation!

Typically the traveler will choose a destination based on the beautiful running scenery.

This might be for completing an official race or perhaps it's more casual running on their own, enjoying multiple routes.

Can you give me an example? Most def.

How about running in the American Southwest for your Runcation? If you're familiar with red rock and slot canyons, you'll typically find them out in places like Moab, Utah and Page, Arizona.

In my first guest post, fellow travel blogger Lucy Adventure Travel shares her experience about running some notably half marathons in this area as well as other casual routes to experience.

Imagine the perfect running weather—clear skies, sunshine, and breathtaking scenery that’s a world away from your usual route. It might feel like you're on another planet! With your heart pumping and your senses fully engaged, every step becomes an adventure.

🏃‍♀️‍➡️ 🏃‍♀️‍➡️ 🏃‍♀️‍➡️

But is it really worth it to travel for a Runcation? ✈️🌍

  • If you’re a runner, then absolutely—I probably don’t even need to convince you. If you thrive on variety and love discovering new routes, a runcation is the ultimate way to shake things up.
  • But what if you don’t consider yourself a runner? I’d still say yes, without a doubt. If you’ve ever thought about challenging yourself with a race—whether it’s a 5K or something longer—why not make it an unforgettable experience? Running in a stunning location turns your effort into a celebration, not just a challenge. 🥳

🌍💰Thrifty Travel Quest

Let's loop back to travel insurance. I know I've talked about my positive experiences with SafetyWing before. It can be a very confusing and overwhelming process especially when the answer to many questions frequently can be: "It depends."

I was catching the replay of a talk on travel insurance by the famous Nomadic Matt and it got me thinking more about...

Pre-existing conditions and how they interplay with travel insurance. It's not always that you're SOL. You might be able to fill out a waiver and have some coverage.

If you want to travel and are concerned about any pre-existing medical conditions you experience (including mental health), be sure to spend some extra time doing research. This might be the factor you prioritize when picking out a travel insurance company.

Always on my mind: More money for more travel! It's often worth a little homework for those savings 💸


Biweekly Boost: Quote of the Week

This is a reminder that your body is the only one you have. Treat it well.


Jim Rohn (slightly modified version of his quote)

🙏A Friendly Favor...

If you've found this content helpful, please consider sharing this email with a friend & using these affiliate links in the future.

Please note that I never make referrals unless I truly believe this product or service is actually helpful 💗

If you use my affiliate links included in the email, it is at no additional cost to YOU, but it does benefit me. It's a small "thank you" and continuous motivation for me to keep sharing this helpful content.


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Happy travels and healthy living,

Heidi
Heidirunsabroad.com

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